adidas
Model and product photography
Logo: three stripes. As one of the world’s most important fashion and trend brands, adidas creates performance-oriented fashion with a high lifestyle factor which ensures worldwide hypes. The design combines fashionable flair with functional technology. We convey precisely this combination in the online shop by means of model photography.
Client
adidas
Project
Model and product photography
Photography
Picture code: urban style meets active wear. For adidas we perfectly stage the latest styles of the menswear and womenswear collections in the studio. In doing so, the focus is on fashion and conveys the individual brand DNA. The result: flawlessly styled, expressive images.
Pictorial language
The imagery appears in a clean look, so that nothing distracts the viewer from the actual eye-catcher – the fashion itself. So the high degree of design attribute is perfectly shown to advantage. The models of strong character also underscore the individual “it-pieces” and give them a personal attitude. The urban street style character of the brand is thereby perfectly translated and visually conveyed.
Pictorial language
The imagery appears in a clean look, so that nothing distracts the viewer from the actual eye-catcher – the fashion itself. So the high degree of design attribute is perfectly shown to advantage. The models of strong character also underscore the individual “it-pieces” and give them a personal attitude. The urban street style character of the brand is thereby perfectly translated and visually conveyed.
Texts
The product texts for adidas are pared down to their minimum. Material properties, fit and comfort guarantees are explained in a concise text, while bullet points summarise the essential information once again for quick review.
Texts
The product texts for adidas are pared down to their minimum. Material properties, fit and comfort guarantees are explained in a concise text, while bullet points summarise the essential information once again for quick review.