behr international
menos by behr – the classic presented anew
For our client behr international, we developed a microsite as well as a brochure around menos, the style-defining chest of drawers. behr has stood for high quality designer furniture made in Germany for over a century. Both in the development of the CI as well as in photo and video, we oriented ourselves to this claim and also kept younger target groups in mind.
Customer
behr international
Project
Website and brochure
Puristic. High-quality. Sustainable.
The CI designed by us reflects behr's leading design claim: purism instead of sensory overload, according to Peter Maly, designer of the successful Menos chest of drawers. It is elegant and restrained. In the new appearance, we present the menos brand more prominently, while the manufacturer behr remains visible in the background.
Image and video:
Scores with younger target groups
Video in particular appeals to many younger prospective customers. Therefore, we staged the product menos in a compelling trailer on the website. In our photo studio we also highlighted the high quality and workmanship of the menos chests of drawers with new pictures and detail shots.