How can summer fashion be showcased in a fascinating way if on-location shoots are not possible at the moment because of the pandemic? We have delivered a campaign for Deichmann, based on the themes of Mexico and Cape Town – created entirely indoors. We were responsible for set construction, styling and shooting.
Bringing summer into the studio
With an eye for detail, the summer sets were constructed and designed in the studio, providing an inspirational backdrop for the products. The colour composition, lighting and selection of props create a scenery that transports the viewer’s emotions to the sunny theme countries.
Star staging for the product
Using studio objects, subtle understatement and creativity, we succeeded in transporting the summery outdoor atmosphere without feigning a false reality. The presentation enables the star of the campaign – the Deichmann summer collection – to come into its own.