G-Star RAW Collection by Jaden Smith

Fashion Photography

Urban Denim-Label G-Star Raw stands for cool urban fashion and is the „jeans brand of the 21st century“ according to co-owner Pharrel Williams. The new sustained collection „Forced of Nature“ was designed by actor and designer Jaden Smith – its divided in three colour worlds which symbolizes the three nature forces water, earth and darkness. We produced the pictures for the online store.

Customer
G-Star RAW

Project
Model and Product Photography

Concept

All parts of the „Forces Of Nature“ collection are dedicated to the beauty and power of nature. The pieces are made of sustained materials with innovative methods developed by G-Star RAW. To combine the cool style of G-Star RAW and the powerful look of the „Forces of Nature“ collection into a unity - that was the aspiration for the photography.

Concept

All parts of the „Forces Of Nature“ collection are dedicated to the beauty and power of nature. The pieces are made of sustained materials with innovative methods developed by G-Star RAW. To combine the cool style of G-Star RAW and the powerful look of the „Forces of Nature“ collection into a unity - that was the aspiration for the photography.

Imagery

The expressive models in confident poses present the collection of Jaden Smith perfectly. They represent authenticity, attitude, stylistic assurance and the urban lifestyle of the collection. Besides the model shots we produced also the stills for the shop.