Our customer Peek & Cloppenburg Düsseldorf is one of the long-established greats of the fashion industry. The company, founded in 1900, can look back on more than 120 years of experience in fashion – and as a brand specialist with top labels in addition to its own brands, it is ideally positioned for the future.
Customer
Peek & Cloppenburg
Project
Model and product photography
Previous slide
Next slide
From Young to Modern Classic
The challenge for a multi-brand company such as Peek & Cloppenburg Düsseldorf is to present images of the different style worlds – from Adidas to Armani – in a striking way. To achieve this, we created the Modern Classic, Modern Premium & Young sections in line with the different target groups.
Previous slide
Next slide
Visual language: aligned with the label
Different models and poses represent the style worlds: the Modern labels are showcased with approachable, friendly posing and in a Scandinavian, clean – almost minimalist – look. In contrast, Young captivates with cool oversized looks and casual posing.
Previous slide
Next slide
Perfect presentation of accessories and footwear
Fashion items work best when presented in action, i.e. on models. Our model styling shots for accessories and footwear evoke customer interest, encouraging them to make a purchase.
