solvendi

The Finance Brand

A financial expert looking to take off in the fashion industry: solvendi. This financial services company brings its customers rising profits and is there for them with help and advice when needed. We had the honour of framing the company and its services in a fashion context. The result: the mailing campaign for The Finance Brand.

Client
solvendi

Project
Conceptual design, production and implementation of mailing campaign

Concept

In order to directly appeal to the fashion industry, we conceived, produced and implemented a lookbook showing how the services provided by solvendi directly relate to online shopping. Pictures with an attitude – was the motto chosen for the fashion images. The resulting direct communication allows the recipients to remain within their comfort zone whilst also creating a (surprise) effect.

Konzept

Um die Fashion-Branche direkt anzusprechen, haben wir ein Lookbook konzipiert, produziert und umgesetzt, in dem die Leistungen solvendis unmittelbar in Bezug zum Online Shopping gesetzt werden. Pictures with an attitude – so lautet das Motto der modischen Bilder. Dadurch gelingt eine direkte Kommunikation, die den Adressaten innerhalb seiner Komfort-Zone lässt und gleichzeitig für einen (Überraschungs-) Effekt sorgt.

Mailing campaign

The lookbook was packaged and dispatched in a customised slipcase together with a personalised letter. These may seem like just minor details but do in fact make the difference between a standard mailshot and a high-quality mailing campaign: The devil is in the detail.

Mailing campaign

The lookbook was packaged and dispatched in a customised slipcase together with a personalised letter. These may seem like just minor details but do in fact make the difference between a standard mailshot and a high-quality mailing campaign: The devil is in the detail.

Microsite

To coincide with the mailing campaign, we also created a matching microsite. In responsive design, of course, so that it would work on any technical device. We summarised all the essential information on solvendi on this site – to ensure readers could take in every important fact at a glance.

Visual language

Be different, but professional. The images used in this project are characterised by their especially fashionable look. In keeping with the target group, they stand out for their lookbook appeal which does not immediately reveal what specifically is behind the solvendi Finance Brand. Heavy contrasts and dynamic poses complete the high-quality look and deliver even more fashion lifestyle.