Van Graaf

Online shop

An online shop must provide a pleasant and sustainable shopping experience. The web shop for VAN GRAAF does this and even goes beyond: quality and tradition as well as fashion trends and current premium collections are featured on the platform. This fashionable and modern aspiration appears within the product images and the web shop interface.

Client
Van Graaf

Project
Online shop and photography

The concept

A persuasive e-shop. For Van Graaf, we developed modern layout elements and simple functions as well as the type of shop navigation that customers are used to seeing these days that makes buying easier and provides orientation. Detailed product images suitably round off the concept. This elevates the webshop to a fashionable yet functional platform.

Visual language

We shoot every product image for Van Graaf – on models, busts or as laydowns. The menswear and womenswear collections are also staged by us. Using minimalist presentation, the fashion takes centre stage and so provides customers with a clear digital image of the fashionwear that can be viewed holistically.

Through their minimalist staging in terms of styling and posing, the images perfectly convey the quality and value of the products. Bright light makes every single detail clearly discernible and helps with the final buying decision process.

Visual language

We shoot every product image for Van Graaf – on models, busts or as laydowns. The menswear and womenswear collections are also staged by us. Using minimalist presentation, the fashion takes centre stage and so provides customers with a clear digital image of the fashionwear that can be viewed holistically.

Through their minimalist staging in terms of styling and posing, the images perfectly convey the quality and value of the products. Bright light makes every single detail clearly discernible and helps with the final buying decision process.