adidas
WIE-AI
Outdoor
Outdoor products need context. Across a large assortment, producing that context through location shoots alone limits scale.
For adidas, every asset started with a studio production. WIE-AI scaled real product photography with real models into multiple outdoor contexts, while keeping color, material, shape and fit product accurate.
The workflow made contextual imagery available beyond selected hero products, with more flexibility across the assortment and less dependency on location shoots.
Every image was signed off by our quality assurance. Training and generation ran in our closed, in-house system with client-specific models and no cross-customer training.
