As always, it was a pleasure to host you. We are already looking forward to our next meeting.A special thank you to the teams from adidas, Nureg and Straub, and to our guest keynote speakers Dr. Marc Schumacher, Falk Ebert, and Karo Junker de Neui.
As always, it was a pleasure to host you. We are already looking forward to our next meeting.A special thank you to the teams from adidas, Nureg and Straub, and to our guest keynote speakers Dr. Marc Schumacher, Falk Ebert, and Karo Junker de Neui.
Among 3,900 submissions from 57 countries, WIE-AI was recognized as a system that convinces structurally, not just creatively. Built for increasing production pressure, WIE-AI turns one real studio into scalable content across campaigns and markets, without compromising product accuracy.
This is not a technology topic. It’s about how work actually gets done and how decisions are made when things get complex.The moment systems start shaping priorities, quality or responsibility, it stops being an operational detail and becomes a leadership issue.Too often, AI is declared important and passed down. Strategy stays at the top. Execution sits at the bottom. And somewhere in between, understanding disappears.That’s why we don’t start with slides. Together with Leaders of AI and our AI Agent Unit, led by Christian Cromme, we work on real systems. Real questions. Real constraints.This is not something management can hand off. It’s part of the job, especially in a time when change doesn’t wait and clarity matters more than ever.
In e-commerce, product truth is not negotiable. That is why our workflow is built the way it is. We start with what is real: the product. One shoot. From there, it scales.Images. Motion. Social. Avatars. Campaign.All true to the product.Built for brands that need volume.
We’re excited to be on the pitch together from this season on.
