News

Why building AI agents is a management task for us

This is not a technology topic. It’s about how work actually gets done and how decisions are made when things get complex.

The moment systems start shaping priorities, quality or responsibility, it stops being an operational detail and becomes a leadership issue.

Too often, AI is declared important and passed down. Strategy stays at the top. Execution sits at the bottom. And somewhere in between, understanding disappears.

That’s why we don’t start with slides. Together with Leaders of AI and our AI Agent Unit, led by Christian Cromme, we work on real systems. Real questions. Real constraints.

This is not something management can hand off. It’s part of the job, especially in a time when change doesn’t wait and clarity matters more than ever.

WIE-AI. The scalable content workflow for fashion & lifestyle.

In e-commerce, product truth is not negotiable. That is why our workflow is built the way it is. We start with what is real: the product. One shoot. From there, it scales.

Images. Motion. Social. Avatars. Campaign.All true to the product.

Built for brands that need volume.

Welcome FC Bayern

We’re excited to be on the pitch together from this season on.

Top Innovator Champion. Six times in a row.

Wiethe Content has received the TOP 100 Innovation Seal for the sixth time in a row.
The award recognizes how innovation is embedded in leadership, processes, culture, and results. Not as an idea, but as structure that works.
At Wiethe, innovation starts with our clients’ challenges: scaling content without losing quality, keeping control as complexity grows, and making the right decisions faster. Our processes combine proprietary workflows with human experience where context, quality, and responsibility matter.
For us, this award is not a trophy. It’s confirmation that our way of working helps our clients move forward. Today and tomorrow.

Archive

Wiethe goes excellent.

The European Excellence Awards in Berlin were inspiring, energised, and showcased strong work from across ...

adidas Casting Tour

Three cities. 706 castings. One flow: live, human, in motion. ...

Two awards. One mindset: structure enables creativity.

We won twice at the German Design Award 2026:
• WIE-AI Workflow for AI supported e ...

Not just data. Not just models. A system built on trust.

Strong visuals are essential in e-commerce. Wrong textures. Warped fits. Unclear model rights. All of ...

Happy Xmas & Happy New Year’s Eve

We wish you a joyful Christmas, restful holidays, and a wonderful start to a happy, ...

Happy Nikolaus!

Wishing you a wonderful Saint Nicholas Day and an stress-free holiday season. Take a well-deserved ...

Where little stars shine: Kids Shooting

Product photography with child models can be tricky, but we make it simple. With skilled ...

adidas Casting Tour 2024

Our adidas team recently completed a four-day casting tour in search of fresh faces and ...

WELCOME 1. FC UNION BERLIN

Thrilled to have you on board for creative collaborations and shared success.
Looking forward to achieving ...

WELCOME BASEFIELD

Delighted to welcome you on board for creative teamwork and shared achievements.
Excited about the prospect ...

Winning 3x German Design Award 2024

We have been awarded three times by the top-class international jury for outstanding design achievements. ...

Wiethe Content is FOCUS Growth Champion 2024!

This award is given to companies that have achieved particularly strong revenue growth over the ...

Keep Smiling! – fundraising campaign

True to tradition, we again this year called for donations for children in need. Thanks ...

We are Growth Champion 2023!

After the first award in 2016, we have now been honored for the second time. ...

Casting für adidas – in Amsterdam, Kopenhagen, London

Together with the adidas team we were on a casting tour in three European metropolises ...

We Are Winners

We did it again! 1x gold and 2x silver at the Annual Multimedia Award 2023.
Gold ...

G-Star – New collection

Authenticity and heritage - these keywords form the basis of the concept for the shoot ...

Deichmann – Black Week

Black Week and Cyber Monday: We developed a particularly atmospheric concept for our client Deichmann ...

Welcome Ricano!

We warmly welcome our new customer Ricano and look forward to working with them. ...

Servus Munich!

We developed the complete corporate design for the newly founded real estate specialist Kleinschmidt Immobilien ...
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