As always, it was a pleasure to host you. We are already looking forward to our next meeting.A special thank you to the teams from adidas, Nureg and Straub, and to our guest keynote speakers Dr. Marc Schumacher, Falk Ebert, and Karo Junker de Neui.
Among 3,900 submissions from 57 countries, WIE-AI was recognized as a system that convinces structurally, not just creatively. Built for increasing production pressure, WIE-AI turns one real studio into scalable content across campaigns and markets, without compromising product accuracy.
This is not a technology topic. It’s about how work actually gets done and how decisions are made when things get complex.The moment systems start shaping priorities, quality or responsibility, it stops being an operational detail and becomes a leadership issue.Too often, AI is declared important and passed down. Strategy stays at the top. Execution sits at the bottom. And somewhere in between, understanding disappears.That’s why we don’t start with slides. Together with Leaders of AI and our AI Agent Unit, led by Christian Cromme, we work on real systems. Real questions. Real constraints.This is not something management can hand off. It’s part of the job, especially in a time when change doesn’t wait and clarity matters more than ever.
In e-commerce, product truth is not negotiable. That is why our workflow is built the way it is. We start with what is real: the product. One shoot. From there, it scales.Images. Motion. Social. Avatars. Campaign.All true to the product.Built for brands that need volume.
Wiethe Content has received the TOP 100 Innovation Seal for the sixth time in a row.The award recognizes how innovation is embedded in leadership, processes, culture, and results. Not as an idea, but as structure that works.At Wiethe, innovation starts with our clients’ challenges: scaling content without losing quality, keeping control as complexity grows, and making the right decisions faster. Our processes combine proprietary workflows with human experience where context, quality, and responsibility matter.For us, this award is not a trophy. It’s confirmation that our way of working helps our clients move forward. Today and tomorrow.
We won twice at the German Design Award 2026:• WIE-AI Workflow for AI supported e commerce production• The redesign of wiethe.comBoth share the same belief: ideas need systems.Creativity works when design, tech and process move together.Proud of the team. Grateful to our clients.Structured creativity is not a contradiction. It is the future.
Strong visuals are essential in e-commerce. Wrong textures. Warped fits. Unclear model rights. All of these cut your conversion.That’s why we built Human Digital Twins – a workflow that protects what matters: the truth about your product. Your brand integrity. And your legal clarity.What you get:• Product-accurate content• Human-authentic visuals• A scalable AI workflow• Clarified rights• Continuity across campaigns
