Customer
Deichmann
Project
Virtual Studio & AI
Category
Non-Fashion
Deichmann – Virtual Production Meets Tradition
For Deichmann, we developed a hybrid AI photo workflow that seamlessly blends traditional Trachten fashion with modern sneaker styles. Without the need for a physical set, we created realistic scenes that capture the authentic look of classic outfits.
By leveraging AI technology, we optimized lighting, textures, and details to achieve a natural and high-quality aesthetic. The result is visually striking e-commerce imagery that skillfully combines tradition with modernity.
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