wiethe cgai

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One shoot. Endless stories.

AI turns existing product images into authentic on-location content, giving every product a richer visual story without additional shoots.
Built on over 20 years of fashion production expertise, WIE-AI combines real products, real models and AI-powered workflows to create scalable, channel-ready content with accurate product presentation.
This innovation has now been recognized at the German Brand Award 2026 with Gold for Brand Innovation & New Business Models and Winner for Best AI Project of the Year.
A huge thank you to our clients, partners and the entire Wiethe team for making this possible.

WHEN IT REALLY BURNS.

Part of our studio was damaged by fire.
Around 800,000 images delivered on time.
Business as usual for our clients.

Wiethe in Motion

At B2Run Bremen, our team completed the 6 km course at the Weserstadion and was honored as the “Fittest Small and Medium-Sized Company” thanks to our outstanding participation rate.

Thanks to everyone who ran, supported, and cheered along the way. Team spirit in action!

German Digital Award: 2x big wins

WIEAI wins twice at the German Digital Award for transforming product photography into scalable e-commerce content.

TOP 5

Wiethe moves up to #4 among Germany’s top e-commerce agencies and ranks among the fastest-growing agencies in this year’s Internet Agency Ranking.

Archive

2026
2025
2024
2023
2022
2021

Wiethe Content wins the German Innovation Award for WIEAI

The new FCB home jersey is here

FUTURE DAY 2026

At this year’s Future Day, we had the pleasure of welcoming curious young talents and ...

Welcome C&A

It’s great to have you on board. We look forward to working with you, exchanging ...
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Wiethe goes excellent.

The European Excellence Awards in Berlin were inspiring, energised, and showcased strong work from across ...

adidas Casting Tour

Three cities. 706 castings. One flow: live, human, in motion. ...

Two awards. One mindset: structure enables creativity.

We won twice at the German Design Award 2026:
• WIE-AI Workflow for AI supported e ...

Not just data. Not just models. A system built on trust.

Strong visuals are essential in e-commerce. Wrong textures. Warped fits. Unclear model rights. All of ...
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Happy Xmas & Happy New Year’s Eve

We wish you a joyful Christmas, restful holidays, and a wonderful start to a happy, ...

Happy Nikolaus!

Wishing you a wonderful Saint Nicholas Day and an stress-free holiday season. Take a well-deserved ...

Where little stars shine: Kids Shooting

Product photography with child models can be tricky, but we make it simple. With skilled ...

adidas Casting Tour 2024

Our adidas team recently completed a four-day casting tour in search of fresh faces and ...
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WELCOME 1. FC UNION BERLIN

Thrilled to have you on board for creative collaborations and shared success.
Looking forward to achieving ...

WELCOME BASEFIELD

Delighted to welcome you on board for creative teamwork and shared achievements.
Excited about the prospect ...

Winning 3x German Design Award 2024

We have been awarded three times by the top-class international jury for outstanding design achievements. ...

Wiethe Content is FOCUS Growth Champion 2024!

This award is given to companies that have achieved particularly strong revenue growth over the ...
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Keep Smiling! – fundraising campaign

True to tradition, we again this year called for donations for children in need. Thanks ...

We are Growth Champion 2023!

After the first award in 2016, we have now been honored for the second time. ...

Casting für adidas – in Amsterdam, Kopenhagen, London

Together with the adidas team we were on a casting tour in three European metropolises ...

We Are Winners

We did it again! 1x gold and 2x silver at the Annual Multimedia Award 2023.
Gold ...
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G-Star – New collection

Authenticity and heritage - these keywords form the basis of the concept for the shoot ...

Deichmann – Black Week

Black Week and Cyber Monday: We developed a particularly atmospheric concept for our client Deichmann ...

Welcome Ricano!

We warmly welcome our new customer Ricano and look forward to working with them. ...

Servus Munich!

We developed the complete corporate design for the newly founded real estate specialist Kleinschmidt Immobilien ...
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