Good to know

All news at
a glance

We like sustainable success!

And that means sustainable on every level. That’s why, as Europe’s leading content manufacturer, we try to act responsibly not only for the benefit of our customers, but also for that of a healthy environment.
» Discover more

September 2023

New Look for Burnout Kitchen!

In just a few months, we created a completely new brand identity for our new client "Burnout". Starting with photos and films to brochures and website, we made sure, that these unique products get the appropriate representation they deserve.

August 2023

Thank you, Deichmann!

We are very proud that our customer Deichmann has extended its successful cooperation with us!

We would like to thank Deichmann for the trust they have placed in us and look forward to continued successful cooperation.

August 2023


After receiving this year's German Brand Awards, we have once again been nominated for our website
With this site, we aim to showcase our range of services of photography, film and CGI to potential new clients - interactively, innovatively, and inspiringly!
A big thanks goes to the entire team that worked on this project.
Let's get gold!

July 2023


For the fourth time in a row, we have been awarded the Top 100 Innovation Award. This rewards our commitment to pioneering developments and technologies.

Since 1993, the TOP 100 innovation competition has brought together Germany's most innovative SMEs from all sectors and industries. It honors innovations in companies that are the result of a systematic approach and successfully transform ideas into market successes.

June 2023

Excellent Online Presence

At this year's German Brand Award, we were honored for our website for customer acquisition. With the site, we aim to showcase our range of services in photography, film, and CGI to potential new clients – interactively, innovatively, and inspiringly!
We are thrilled about this recognition. It's already the 135th award we have received in the past five years. A big thank you goes to the entire team that worked on this project.

In addition to the award, we have also gained new clients!

June 2023


We are pleased to welcome our new customer HECHTER PARIS.

June 2023

Wiethe Content designated EMPLOYER OF THE FUTURE

Wiethe performs exceptionally well in the contest for talent – the German Innovation Institute for Sustainability and Digitalisation (DIND) saw it that way, too, and awarded us the “Employer of the Future” seal.

Selection process over several stages
How good an employer are we? This was determined by the Innovation Institute in a multi-stage test procedure. It involved the company undergoing a smart service check, followed by an external digital check. Meta-analyses, customer and employee ratings, web presence and social media contribute to the rating process.

May 2023

Wiethe Content entitled to use the TOP SERVICE seal

Nice and tidy - sounds a bit conservative, but it is one of our guiding values ​​when it comes to our service.
After all, our customers expect beautiful pictures and 5 million of them a year. Without order and good processes unthinkable! For this and for our special customer orientation, we have now been awarded the TOP SERVICE seal by the German Innovation Institute for Sustainability and Digitization (DIND).

We are happy and obviously our customers are too!

» German Innovation Institute for Sustainability and Digitalisation

May 2023

Wiethe ranked 8th among German eCommerce agencies

We are very well placed in this year’s internet agency ranking, proving once again our strength in digital content – in quality, creativity and innovative thinking.
Our 8th place in the ranking of eCommerce agencies puts us among the top ten in Germany. 23rd place in the overall ranking of internet agencies reflects a steady improvement in recent years, after coming 27th in 2022 and 29th in 2021.

We are growing at a rate of 26.5%, according to the internet agency ranking – the perfect basis for continuing our success story!

The internet agency ranking is compiled annually by High Text iBusiness, the German Association for the Digital Economy (bvdw), and the trade journals W&V and Horizont. It lists the country’s agencies with the highest internet sales.

Overall ranking: » 23rd place Internet agency ranking
eCommerce: » 8th place Internet agency ranking
Growth rate: 26.5%

May 2023

Be Clever – Kesseböhmer

We had the pleasure of shooting in two locations for our newest client Kesseböhmer: Denmark and Italy. The result is a fresh visual language that fits perfectly with the current zeitgeist and presents the high-quality brand and the application of the products. We are now implementing the new marketing campaign under the slogan "Be Clever".

We look forward to more big projects!

May 2023

G-Star – Next Level

We at G-Star stage the expressive models in self-confident poses perfectly and, in addition to authenticity, also represent attitude, stylistic confidence and the urban lifestyle of the collections.

» To the reference page

May 2023


We are pleased to welcome our new customer KESSEBÖHMER.

April 2023

Burnout Kitchen Content Production

Exclusive location – high level content production
Our exciting content production took us to South Tyrol, where we were able to capture unforgettable moments for our client Burnout Kitchen! Together with our dedicated team we have created fantastic recordings.

March 2023


We have been awarded the Top 100 Innovation Award for the third time in a row. This rewards our commitment to pioneering developments and technologies. Since 1993, the TOP 100 innovation competition has brought together Germany's most innovative SMEs from all sectors and industries. It honors innovations in companies that are the result of a systematic approach and successfully transform ideas into market successes.

February 2023

Welcome Burnout Kitchen!

We are happy to welcome our new customer BURNOUT KITCHEN!

January 2023

Keep Smiling! – fundraising campaign

True to tradition, we again this year called for donations for children in need. Thanks to the generosity of our employees, customers and business partners, we were able to present the Osnabrücker Kindertafel e. V. with a monetary donation and bring joy to many children with donations in kind before Christmas.

Would you too like to support our project?
Simply drop us a line at:

December 2022

Casting for adidas – in Amsterdam, Copenhagen, London

Together with the adidas team we were on a casting tour in three European metropolises - to make a in person and direct selection of the best models for the adidas collection.

The tour: 3 cities - 7 days - 620 models
Perfect and comprehensive organization formed the basis for the success of the tour: From contacting more than 30 model agencies to flight bookings and detailed elaboration of the schedule, we made sure that everything ran smoothly.

Together: Wiethe and adidas
The close cooperation during the tour week opened up new ways in the production process and brought an even better understanding in communication - so creative ideas were developed along the way

November 2022


We are pleased to welcome our new customer HABA FAMILYGROUP.

>> See more here

September 2022

Innovation award for Wiethe

Ranga Yogeshwar presented Wiethe Content with the TOP 100 award for special innovative strength and above-average innovative success. Wiethe Content particularly excelled in the category "Innovation-promoting top management".

» Read the article

July 2022

Best Ager – Best Studios

We perfectly stage up to 50 models every day -
from kids to best agers for brands like Adidas, Hugo Boss, Deichmann, Peek und Cloppenburg and many more.

Starting with the model selection, hair & make-up, styling, photo or art direction - for THE perfect photo we all work hand in hand.

» See more here

June 2022

Top 15 E-Com Agency

Wiethe now in the top 15
With growth of over 40%, we have risen to the TOP 15 of German e-commerce and service agencies.
We placed 14th and thus climbed 15 places in the ranking compared to the previous year.

» See the ranking here

May 2022

adidas – Hyperpulse

Elevated content is becoming increasingly important for the e-com industry. Simple photography against a white background will no longer be enough to create brand awareness. In addition to the regular content production, we staged the adidas Hyperpulse Collection with an individual light show.

» See more here.

May 2022

Wiethe – Studio 2

And our growth continues

We could put our new Studio 2 with 2,000 square meters of production and administration space into operation a month earlier than planned.
And the next expansion has already started:
With Studio 3 and another 3,500 square meters, our total area will soon be 10,000 square meters.

In this way we achieve a capacity for 500,000 articles per year - making us Europe's largest photo studio for online content.

» See more here

April 2022

Kick off for studio 3

We continue to grow and expand our studio in Bremen!
The construction of Studio 3 started in March and will be completed in August. With this 3,600 square meter studio, our total production area is then 10,000 square meters.

» See more here

March 2022

Leading in innovation: Wiethe is top innovator 2022

Wiethe has once again been awarded the "TOP 100 Innovator 2022" seal as one of the most innovative medium-sized German companies. Mentor of the competition is Ranga Yogeshwar. manager magazin and impulse accompany the tender as media partners. Other project partners are the Federal Association of Small and Medium-Sized Businesses (BVMW) and the Fraunhofer Society.

With a view to the trends in the photo industry, Wiethe has been pushing ahead with its own innovations for years. Some examples of our future-oriented way of working:

_ our research project together with the Fraunhofer Institute on computer-generated images (CGI) and their use in product photography

_ our commitment to digital solutions for brick-and-mortar retail

_ the constant further development of our website and web presence for our customers

_ and much more m.

The TOP 100 seal for special innovative strength and above-average innovative success was awarded for the 29th time. At the award ceremony in June at the German SME Summit, TV knowledge broker Ranga Yogeshwar will personally congratulate the management.

February 2022


Dynamics, power, performance - that is sports photography. We skilfully stage sportswear and athleisure fashion with know-how, the necessary equipment and a 6,500 sqm photo studio. Whether indoor or outdoor, bodybuilding or basketball.

» Find out more.

January 2022

Keep Smiling! – Fundraising Activity

Together with our employees we collected various toys, cloths, books and a lot more for children. All together with and additional financial donation we were able to handover to the Osnabrücker Kindertafel and the deutschen Kinderbund in Bremen, in order to contribute to a merry Christmas for many families.
Do you want to support the project as well?
Contact us at:

» See more here

December 2021

menos by behr – a new look for the classic

A matter of style
For over a century, behr's furniture design has set standards in terms of quality and aesthetics. Following this claim, we developed a modern, contemporary microsite around menos, behr's well-known chests of drawers, as well as a brochure including CI, photo, video trailer.

» Get to know more here.

October 2021

Welcome Ricano!

We warmly welcome our new customer Ricano and look forward to working with them.

October 2021

Servus Munich!

We developed the complete corporate design for the newly founded real estate specialist Kleinschmidt Immobilien from Munich. This includes all print and digital communication from business cards and exposé to the newly designed and programmed website.

» Find out more here.

October 2021

We love details!

Let's show them!

Wie begeistern Sie Ihre Kunden? – With amazing emotional product presentation that shows your items in the best light. We know that when it comes to making a purchase decision, it's all about the finer details. That's why we focus on the big picture in photos and videos, as well as on the relevant features and unusual details. The customer experiences fabrics, reflections, texture - this also supports the pricing of the product.

» See more here.

October 2021

We are expanding!

More room for creativity

We now operate Europe's largest content production area with 6,500 sqm. Started in 2005 with 200 sqm, we have produced over 20 million pictures for over 50 brands and retailers to date. We have now met the growing demand with this expansion. In addition to photo studios, this also includes film studios and a CGl area. Interested? Come and visit us!

September 2021

Mletzko – Website Relaunch

State of the art - that is our claim.
The latest example: the website of our customer Mletzko. Mletzko stands for the love for the Porsche 964, which is shown in a conversion in a unique depth of detail.

» See more here.

July 2021

Thank you adidas!

For the trust you have placed in us and the continuation of our 9-year cooperation!

July 2021

Thank you Henry Schein!

For the trust you have placed in us and the continuation of our 3-year cooperation!

July 2021

4 wins

Four of our projects have been awarded the German Brand Award 2021 - a great confirmation of our performance. We primarily owe our success course to our team and our claim to design, creativity and our innovative approach. All we combine about communication solutions that are individually tailored to each customer.

» See more here

June 2021

Welcome Henkel!

We warmly welcome our new customer Henkel
and look forward to working with them.

June 2021

Wiethe among the best internet agencies in Germany

In this year's internet agency ranking, we have again secured one of the top places - with double-digit growth despite the pandemic year 2020. This shows that, as a full-service agency for digital content, we recognize the demands of the times and our customers through top performance and creative thinking be able to offer future-oriented solutions.

In the overall ranking, we came in 29th and thus did 5 places better than in the previous year (34th place). In the e-commerce sub-ranking, we are among the top 20 in 17th place.

The internet agency ranking is carried out annually by High Text iBusiness, the Bundesverband Digitale Wirtschaft (bvdw) and the specialist magazines W&V and Horizont. It lists the agencies with the highest turnover in the Internet market nationwide.

» Click here for the ranking

May 2021


In 2020, Wiethe Content climbed to 15th place among Germany's owner-managed agencies. The growth of Wiethe Content, based in Bremen and Georgsmarienhütte, has continued since the pandemic in 2020.

We were able to increase our sales to 15.4 million and the first quarter of 2021 also started very well with a sales increase of 35%.

For more than 15 years we have specialized as a service provider in the area of content creation & production and benefit from the accelerated change from stationary retail to e-commerce.

Even if, of course, greatly reduced for everyone due to the stress of the pandemic, we are still very happy about this development and would like to thank our customers for it and our employees.

April 2021

HelpAge e.V. –
Invitation & website

For many years we have been supporting the HelpAge organization. This also includes a charity dinner organized by Osnabrück entrepreneurs and HelpAge ambassadors Karsten Wulf and Gunnar Sander. In 2020 it could not take place in the usual form due to the corona pandemic, but a creative solution was found for 2021: an online dinner. For this purpose, we designed invitations and a website in advance.

» Sehen Sie hier mehr

March 2021

Deichmann – Black and White

For our customer Deichmann, in addition to the regular production of shop images, we also create content for Deichmann's cross-channel digital communication. With creative solutions in the studio and on location, we stage individual campaigns on a topic-specific basis. With our first theme, Black and White, we put the shoes for men, women and kids in the limelight - both on the model and on the style.

» See more here

March 2021

Dermagreen/Aphira: Branding, packaging and web design

Enjoy the silence: The new CBD care products and oils from Dermagreen GmbH in cooperation with Aphira pamper the skin and bring it calm and relaxation with the natural remedy cannabidiol (CBD). We developed the branding, the market entry strategy, the product and packaging design, the product photography, the preliminary microsite, the BtoC brochure and the BtoB mailing to distribution partners for the product line: slnc.
» See more

January 2021

Keep Smiling! – Fundraising Activity

Together with our employees we collected various toys, cloths, books and a lot more for children. All together with and additional financial donation we were able to handover to the Osnabrücker Kindertafel and the deutschen Kinderbund in Bremen, in order to contribute to a merry Christmas for many families.
Do you want to support the project as well?
Contact us at:

» See more here

December 2020

adidas – Holiday Pack

Elevated Content is becoming more and more important in the branch of E-Com. Simple photography infront of white background ist not sufficient anymore for most of the products in order to create brand awareness and sale inspiration.

For adidas we highlighted a couple of products "campaign-like" to achieve special attention on these products.

» See more

December 2020

In is the new out


For the foreseeable future, on-location photo shoots will be very limited or completely impossible. So, how can you produce equally comparable marketing campaign photos? Our 4,500 sqm. studio, sometimes with a little more or a little less set building, provides the environment to realise highly emotional shoots.

» Find out more here

October 2020

STYLEBOP Model and product photography

We wish our customer STYLEBOP a lot of success!

For the launch of STYLEBOP, an online-shop for luxury brands, we perfectly set the scene for their collection and it-pieces - with models, busts and as still.

Find out more here.

September 2020

Indoor campaigning for Deichmann

We brought summer into the studio for Deichmann. The task: set construction, styling and shooting with Mexico and Cape Town as the themes – without being able to shoot on site. Using studio objects, subtle understatement and creativity, we succeeded in transporting the summery outdoor atmosphere without feigning a false reality, enabling the star of the campaign – the Deichmann summer collection – to come into its own.

Find out more here.

July 2020

Awarded work

Each of our awards is unique - just as our communication solutions.

We are happy that the jury of the German Brand Award 2020 has granted our work for the launch campaign for the new Mletzko Porsche and our own career portal.

Discover more.

July 2020

We are Top-Innovator 2020!

We are very glad to be ranked as one of the most innovative companies. We see this award as confirmation and spur to further develop our innovative services and solutions.

Get to know more about our projects.

See our full award video.

Press release.

June 2020

Welcome Deichmann!

We are pleased to work with our new customer Deichmann
and develop new product photography and content production.

June 2020


Zoogos is a fundraising campaign to support the Zoo Osnabrück during times of Corona, initiated by Dirk Lührmann and Markus Wiethe together with the artist René Turrek. The campaign was captured in a short movie. Additionally, an emotional as well as informative website was developed.

Find out more.

May 2020

We are top, Top 22!

According to the newest agency ranking we are number 22 of the fifty biggest owner-managed agencies in Germany and second biggest in Lower-Saxony.

We say thank you to our clients and employees!

April 2020

How are you?

Never before was this question meant so seriously.
We hope it remains that way.
We hope you are well!

April 2020

Stay Home

With this campaign you not only support the risk group during the fight against Corona, but now you also support the artists from our cooperation partner ArtVergnügen with every sold artwork.

Find out more on our artists portal.

April 2020

Big is Beautiful

XXL fashion for every occasion: Whether casual look, evening wear, underwear or sportswear - for Tom Tailor, Sheego and Adidas we stage the plus size models. Hiding and concealing was yesterday, today curves are emphasized.

See more here.

March 2020

G-Star Product videos

Only in moving pictures you can see fashion from its elated side. We have staged our models wearing the new it-pieces of the season in an emotional and exciting way. This way we arouse the desire of our customers.

See more here.

March 2020

A real eye-catcher

Of course we mean the Porsche Heartbeat of our customer Mletzko. But nevertheless the new flyer is worth showing. ;-)

More impressions can be found here.

March 2020

adidas & Miele!

We are pleased that two of our customers
are among the Top 10 Brands 2020 !

February 2020

Deichmann Seasonal Classics

Model & Composing Shoot
From Graduation to Yellow and Neon to Business and Best of Basic:
more than 100 products were showcased appealingly.

» Click here to see all motives!

February 2020

adidas DFB home jersay

ONE OF 14.000
It's only one of 14.000 articles, which we staged for adidas but therefore a very special one!
The Germany home jersay for the UEFA EURO2020!

January 2020

Mletzko Heartbeat

Website, studio photography, film editing

The Mletzko Heartbeat encompasses 700 rebuilt parts, 33,000 hours of development, and a great deal of passion.

We have transformed the project into an emotional campaign for our customer with the same degree of passion: we developed the website for the Mletzko Heartbeat Porsche, shot the car in the studio, and produced a film on how the Porsche is created.

See more here.

January 2020

Happy Old Year!

Thank you for a great year 2019!

6 New customer
25% Revenue growth
130 Projects
17 Awards

Looking forward to 2020.

December 2019

Deichmann –
On Location Shooting


Berlin is always worth a trip. Especially when we produce content for our customer Deichmann.

183 high quality motives in one day!
See more here.

December 2019

Wishes come true

For us many wishes have been fulfilled this year and we were able to experience one of the most successful business years in the company's history.

Unfortunately many people are not doing well and now are those days when it is getting physically and emotionally "colder".

Our employees therefore ransacked their wardrobes and collected over 200 coats, jackets, hats and shoes, which we were able to donate to various homeless shelters in our region.

We wish everyone a warm and peaceful Christmas time!

December 2019

Kaffee Partner –
On Location Shooting


3,000 motifs in 2 days!

Modern content production has to generate a significantly higher-quality output than classic photography. For this reason, we shot the image photos and stills for our customer on location.

Our 8-headed team, consisting of photographer, cameraman, styling and H&M artist, as well as art direction and project management, has filmed more than 300 motifs for our customer Kaffee Partner on two days in two locations.

Look at the result here.

December 2019

Welcome Kidiliz!

We are looking forward to work with our new customer Kidiliz.

November 2019

9x excellent
Employer Branding!

The 9 awards we have won for our designed employer brandings do speak for themselves!

Take advantage of the power of moving images to increase the efficiency in your employee search.

Check out the sites

November 2019

Bags – The accessory for her and him

Today bags are the favourite accessory of women and always more and more men, too. Even more important is to put them scene.

We do this with passion every day for our customers - as casual, still or on the model.

November 2019

Annual Media Award 2020

We do excellent EMPLOYER BRANDING!
2x silver in the category "website" at the Annual Media Award 2020.

Check out the sites

November 2019

Shortlist HR Excellence Award

Our career site is one of the top riders!

Check out the site

October 2019


Underwear photographed by Wiethe.

October 2019

Thank you Bonita!

We look forward to renewing our 10-year collaboration and say thank you for your trust.

October 2019

Fun on set

Our kids models had a lot of fun on
set with the new collection by Steiff.

August 2019

Ok, we admit that …

... we needed a fews tries until we got the perfect movies.

You want to know what went wrong?


July 2019

How to find good employers?

Everyone wonders this right now! We have "excellent" answers. First with the career page of our customer Kaffee Partner which won the golden German Brand Award and now with our own employer branding portal.


July 2019

Matter of opinion.

Good product photos replace the seller on the area. Therefore the photos need to inspire and inform.

The more diverse the views and the better the quality, the lower the return rate!

Here you can see how it's done correctly.

June 2019

Thank you Miele …

... for the extension of our collaboration existing since 6 years.

June 2019


Not just new pictures.
A whole new style!

These laydowns have even more depth
and look stunning - without a model.

Mobile: +49 172 574 6558

June 2019

Thank you Esprit!

Thank you Epsrit for the second extension of our cooperation and the trust that goes with it!

June 2019

Gold for Employer Branding!

This's how modern Employer Branding looks like »
Also the German Brand Award is of the same opinion and distinguishes us with gold: » To the winners

June 2019

Welcome Atelier Goldner Schnitt

We're looking forward to work with our new customer Atelier Goldner Schnitt.

May 2019

Well-rounded thing

Moving pictures also move the conversion upwards.

That's why we have a solution that can simultaneously display low cost and 360 degree movies plus front view as a photo in one.

See for yourself »

If you are interested send us an e-mail to or call us under +49 5401 3651 100.

May 2019

Precision up to the top

Abrams stands for premium steel, but also for art and perfection. Since 2006 we produce the art calendars for our client. This 7th edition deals with the topic "Precision up to the top".

Have a look at the Making-Of right here.

May 2019

Time is money

How fast do your articles go live?

Every day, you go live faster with an article, is money. With us you receive your finished product pictures within 2-5 days depending on whether it's a bust or a model picture.

And that in highest quality.

May 2019

You go to move it!

We just shot our 12,000th video in only 18 months.

A clear indication that moving images continue to
gain importance in eCommerce.

But not only that!

Moving products also sell better by up to 25%
and the return is proven to be lower!

And that's how it looks like:

> watch the videos

May 2019

Thank you G-Star

For two more years of cooperation and trust in the partnership!

May 2019

Round #2 for KP Inside

We also conceived and produced the second edition of the employee magazine for our customer Kaffee Partner.

April 2019

Happy Easter!

April 2019

Welcome Reebok!

We're looking forward to work with our new customer Reebok.

April 2019

MediQuick Product Catalog

Print enjoys a great popularity and sometimes generates higher response rates than e-mailing.

We are pleased to have created the new catalog for our customer MediQuick with 13,000 articles from 170 manufacturers on 500 pages to have designed and produced.

You also want to make successful print mailings?

Good thing we can still print!

April 2019


You are looking for software to control your photo studio and content productions? You’ve found it!

With wietrack we reveal our best kept secret and offer prospective customers our software as an SAAS solution.

For features, conditions, customizing and prices get in contact with:
Christian Cromme
T +49 5401 3651 - 100 | |

March 2019

This is what excellent employer branding looks like today!

Those who want to win the fight for good employees need an excellent employer branding!

Like we did for Kaffee Partner. A brand new careers site with emotional movies putting the company and employees in the right light.

Look for yourself here.

March 2019

3 more years of cooperation!

Thank you HUGO BOSS for the trust! We're looking
forward to the continuation of our collaboration.

March 2019

Welcome Sanesse!

We welcome our new customer SANESSE AG
and are looking forward to our collaboration.

January 2019

Welcome Weinkontor Freund!

We are looking forward to the collaboration with our new customer Weinkontor Freund.

January 2019


Thank you to NOZ for the good reporting about the win of the German Design Award 2019.

Read the article here.

January 2019


Wiethe wins the German Design Award Special for the cross-media campagne RÖSLE meets Sansibar. We are pleased with the choice and the laudatory review of the jury.

January 2019

Happy New Year!

We wish you a successful and healthy 2019!

January 2019

Wiethe donates

Wiethe wishes a warm Christmas and donates 200 jackets, coats and hats to homeless shelters in Osnabrück.

November 2018

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